Make your everyday life more comfortable
Welcome to the official AJR® webshop As a modern international brand and lifestyle concept, our mission is to offer high quality products that can be used by everyone. We design and produce underwear for both men and women, perfect for everyday use.
AJR® underwear is for everyone
With a focus on quality, flexibility and fit, we encourage you to experience our products. If you haven't tried our underwear yet, it's time to discover the difference. Our goal is to live up to our customers' expectations for excellent quality underwear.
Our designs are based on expectations of high quality, functionality and aesthetics. By choosing the finest materials, we ensure a product that is both perfect and comfortable, with a unique combination of materials and fit.
About our products
Materials
AJR® underwear is made with 94% cotton stretch and 6% spandex, making it significantly more flexible than traditional underwear. We are confident that once you try AJR® underwear, you will not want to wear anything else.
It is designed to withstand significant wear and washing without degrading its qualities. Our products are simple, minimalist and classically designed.
Production
Our production is based on high quality and responsibility. The factories that manufacture AJR® underwear have achieved Oeko-Tex 100 certification, which means they are free from harmful chemicals. They have also passed a BSCI audit, which ensures that they comply with international standards for working conditions.
Certified quality with Oeko-Tex 100
We are committed to ensuring that our products are gentle on both you and the environment. That's why our factories are Oeko-Tex 100 certified. The Oeko-Tex 100 certification is an internationally recognized standard that ensures that the textiles have been tested for over 100 harmful substances. When you choose AJR® underwear, you can be sure that they are free of harmful chemicals and that they are manufactured with your health and well-being in mind.
Responsible production
Our factories have also passed a BSCI audit, ensuring that they operate under ethical and responsible conditions. We value transparency in our supply chain and are proud of our commitment to sustainability and ethical production. Choose AJR® underwear – a perfect combination of comfort, style and responsibility, created with the best materials and certifications.
Who are we?
AJR® was started by Art Junior, who was born in Thailand and raised in Denmark. He played football in his youth and became a professional in Thailand. His experiences with uncomfortable underwear led to the development of AJR®, designed with a focus on comfort and flexibility.
Art is known, among other things, from TV2's "Bachelorette" in 2023, and has recently achieved significant recognition after participating in "Lion's Den" on DR.